Thursday, 10 May 2012
Final Edit
Here is the Final Edit of our music video Peace Is Free
Here is the feedback form the music video
"loved the music vid mate, really works well with the song, liked how the pics at the back was all black and white and the last pic with the Hendrix quote like fades out, at times it did get a bit blurry and some of the pics were depressing but i loved it mate well done"
"cool video bud, but one thing bugged me the guitar in the vid is a 12 string but the guitar in the song is a 6 string, but other than that cool"
"wow really emotional, especially the pics in the background, made me want to go out and help people lol"
"video was good, song was a bit naff the recording, i could hear movement and a bell throughout, but other than that i think it was well good"
Evaluation 4
4. how have you used new media technologies in the construction and research, planning and evaluation stages?
For the planning and Evaluation stages, blogger was used to document as many of the stage as was physically possible, this enabled us to have a clear way of keeping on track for the project and to show us how far we had come and what else there was to do, we used youtube heavily for the research side, to look at different music videos to find the codes and conventions for the acoustic rock genre, then when we decided to use a green screen we looked at a lot of music videos that use similar technology and how effective it was for them.
Google in particular was fundamental to the making of the music video, firstly to research music videos and artists but also when we came across a new piece of technology we needed to learn how to use, google also gave us the opportunity to keep in contact with one another and if any work was done at home we could email it to each other for evaluation and email it to ourselves for easy data moving rather than a memory stick which could get lost or broken.
we used Windows Movie Maker to produce an animatic of our music video, we took pictures of our storyboard with a digital camera, uploaded them to a laptop and put them together against the song so we could get a rough idea of the flow and feeling of the video, so we could make any changes that would make it flow better.
we used play.com and next.com to research the clothes for the music video, play.com we used to research the t-shirt, as it is a popular site for t-shirts, it gave us a plethora of t-shirt to choose, and next we used for there wide choice of denim jeans, as they do designs like slim fit, boot fit, and worn, we used facebook to get feedback from friends and to keep in contact with each other.
For the filming of the video we used a panasonic SDR-S26 video camera with a HD SD card, before we started filming i took the camera home, and researched online all the features of the camera, so i knew how to use it and did several different screen test, to test the capabilities of the camera, to see what the best light to use was and how it reacted to fast movement and other factors, and to make sure i knew how the tripod worked, i also did several screen tests against a green screen to ensure that it was possible to use this camera with a green screen, when it came to using Adobe Premier elements 9 i approached it again with this mentallity making sure i knew it inside and out before editing, learning how to use the green screen key, especially the threshold and cutoff, and the eight point garbage matte and the old film, especially when it came to the last picture, where i increased the damage and colour sepia black & white, so the last picture appears to break down like in old films, i again approached photoshop in the same way, learning about the different layers, and how to lay the bullets out into a convincing 3d image of the peace symbol, all of this was new to us so we had to make sure we knew how it worked before we even attempted to make a video, so we could know the limits of the technology and then to try and push it further.
Throughout the production of our media products we were using digital cameras in recces and to document our progress, memory stick to back up our work incase something went wrong with the laptop, so we could simply move to a different laptop and continue, and mp3's to record the song and ipods to listen to the music and play it through speakers so the lip syncing would be convincing.
For the planning and Evaluation stages, blogger was used to document as many of the stage as was physically possible, this enabled us to have a clear way of keeping on track for the project and to show us how far we had come and what else there was to do, we used youtube heavily for the research side, to look at different music videos to find the codes and conventions for the acoustic rock genre, then when we decided to use a green screen we looked at a lot of music videos that use similar technology and how effective it was for them.
Google in particular was fundamental to the making of the music video, firstly to research music videos and artists but also when we came across a new piece of technology we needed to learn how to use, google also gave us the opportunity to keep in contact with one another and if any work was done at home we could email it to each other for evaluation and email it to ourselves for easy data moving rather than a memory stick which could get lost or broken.
we used Windows Movie Maker to produce an animatic of our music video, we took pictures of our storyboard with a digital camera, uploaded them to a laptop and put them together against the song so we could get a rough idea of the flow and feeling of the video, so we could make any changes that would make it flow better.
we used play.com and next.com to research the clothes for the music video, play.com we used to research the t-shirt, as it is a popular site for t-shirts, it gave us a plethora of t-shirt to choose, and next we used for there wide choice of denim jeans, as they do designs like slim fit, boot fit, and worn, we used facebook to get feedback from friends and to keep in contact with each other.
For the filming of the video we used a panasonic SDR-S26 video camera with a HD SD card, before we started filming i took the camera home, and researched online all the features of the camera, so i knew how to use it and did several different screen test, to test the capabilities of the camera, to see what the best light to use was and how it reacted to fast movement and other factors, and to make sure i knew how the tripod worked, i also did several screen tests against a green screen to ensure that it was possible to use this camera with a green screen, when it came to using Adobe Premier elements 9 i approached it again with this mentallity making sure i knew it inside and out before editing, learning how to use the green screen key, especially the threshold and cutoff, and the eight point garbage matte and the old film, especially when it came to the last picture, where i increased the damage and colour sepia black & white, so the last picture appears to break down like in old films, i again approached photoshop in the same way, learning about the different layers, and how to lay the bullets out into a convincing 3d image of the peace symbol, all of this was new to us so we had to make sure we knew how it worked before we even attempted to make a video, so we could know the limits of the technology and then to try and push it further.
Throughout the production of our media products we were using digital cameras in recces and to document our progress, memory stick to back up our work incase something went wrong with the laptop, so we could simply move to a different laptop and continue, and mp3's to record the song and ipods to listen to the music and play it through speakers so the lip syncing would be convincing.
Evaluation 3
3. what have you learned from audience feedback?
"loved the music vid mate, really works well with the song, liked how the pics at the back was all black and white and the last pic with the Hendrix quote like fades out, at times it did get a bit blurry and some of the pics were depressing but i loved it mate well done"
"cool video bud, but one thing bugged me the guitar in the vid is a 12 string but the guitar in the song is a 6 string, but other than that cool"
"wow really emotional, especially the pics in the background, made me want to go out and help people lol"
"video was good, song was a bit naff the recording, i could hear movement and a bell throughout, but other than that i think it was well good"
I got these feedback quotes, from friends of mine over facebook, and one by text, and the friends i picked to watch it were either media studies students or musicians as i thought that they would be the best people for giving feedback.
with the second piece of feedback i understand why the fact that a 12 string guitar was played but a 6 was heard, when the song was recorded the only guitar available at the time was a 6 sting classical guitar, but when it came to filming the guitar looked too small like a child's toy whereas the 12 string was big and brash and a notable presence.
with the first piece of feedback, when the fact that the video went blurry, i explained by the fact that due to poor lighting conditions when it came to editing the threshold and cutoff for the green screen key needed tweaking heavily, so that the background and artist are distinguishable this lead to some blurry scenes, or strange cutoffs on close ups.
if given the chance to make another music video arises these feedback's will be especially helpful so next time i can assure that the guitar matches and that everything is well lit enough that when it comes to editing these problems don't occur again.
"loved the music vid mate, really works well with the song, liked how the pics at the back was all black and white and the last pic with the Hendrix quote like fades out, at times it did get a bit blurry and some of the pics were depressing but i loved it mate well done"
"cool video bud, but one thing bugged me the guitar in the vid is a 12 string but the guitar in the song is a 6 string, but other than that cool"
"wow really emotional, especially the pics in the background, made me want to go out and help people lol"
"video was good, song was a bit naff the recording, i could hear movement and a bell throughout, but other than that i think it was well good"
I got these feedback quotes, from friends of mine over facebook, and one by text, and the friends i picked to watch it were either media studies students or musicians as i thought that they would be the best people for giving feedback.
with the second piece of feedback i understand why the fact that a 12 string guitar was played but a 6 was heard, when the song was recorded the only guitar available at the time was a 6 sting classical guitar, but when it came to filming the guitar looked too small like a child's toy whereas the 12 string was big and brash and a notable presence.
with the first piece of feedback, when the fact that the video went blurry, i explained by the fact that due to poor lighting conditions when it came to editing the threshold and cutoff for the green screen key needed tweaking heavily, so that the background and artist are distinguishable this lead to some blurry scenes, or strange cutoffs on close ups.
if given the chance to make another music video arises these feedback's will be especially helpful so next time i can assure that the guitar matches and that everything is well lit enough that when it comes to editing these problems don't occur again.
Evaluation 2
2. How effective is the combination of your main and ancillary products?
Our music video and digipak and tour poster, our very well combined, the music video has a simple message about war and peace, and the digipak and tour poster reflect this with the image of the peace symbol made out of bullets, the use of the peace symbol on the tour poster and digipak are definitely related but we also used the peace symbol in the music video, and even though its a well known symbol for peace we took it and used it as an impromptu brand, especially concerning the message of the music.
The digipak and tour poster use basic colours especially black, which is reflected in the music video, but whereas its a definite black and grey in the tour poster and digipak we approached the music video more subtly, instead of going for a gloomy black or grey we took the narrative part of the music video and applied a old film effect to it which made it black and white, so all the products have a dark minimalist theme to them but approached differently for each of the products.
As a whole i believe that the products represent the acoustic rock genre that we used, they have a minimalist feel to them without being devoid of energy or power, the fact that it is stripped back, almost raw in its approach, allows the message to ring through a bit harder, that is why we made the decision to make it like it is.
Our music video and digipak and tour poster, our very well combined, the music video has a simple message about war and peace, and the digipak and tour poster reflect this with the image of the peace symbol made out of bullets, the use of the peace symbol on the tour poster and digipak are definitely related but we also used the peace symbol in the music video, and even though its a well known symbol for peace we took it and used it as an impromptu brand, especially concerning the message of the music.
The digipak and tour poster use basic colours especially black, which is reflected in the music video, but whereas its a definite black and grey in the tour poster and digipak we approached the music video more subtly, instead of going for a gloomy black or grey we took the narrative part of the music video and applied a old film effect to it which made it black and white, so all the products have a dark minimalist theme to them but approached differently for each of the products.
As a whole i believe that the products represent the acoustic rock genre that we used, they have a minimalist feel to them without being devoid of energy or power, the fact that it is stripped back, almost raw in its approach, allows the message to ring through a bit harder, that is why we made the decision to make it like it is.
Evaluation 1
1. in what ways does your media product use, develop or challenge forms and conventions of real media products
Our music video uses most of the conventions and forms that most music videos use, it has a performance part and a narrative side, but unlike some our narrative and performance are happening at the same time, whilst the artist is playing we have the narrative projected behind him against a green screen, whereas with most there might be overlap between performance and narrative, usually there is a separate narrative and performance, with a story being told, which then cuts to shots of the artist performing.
The performance part of the video follows most conventions of music videos in the sense that there is an artist singing and playing an instrument, whereas the narrative is somewhat unique in the sense that it is made up of pictures exclusively, but the pictures don't just appear on the screen for an equal and allotted amount of time, we sped up the speed that the changed, slowing down as well for some of the more shocking images, so the full effect of the image can be seen, we also tried to ensure that a picture doesn't stay on during cuts, where the performer moves but the picture doesn't, we also kept the performance in full cover, but we added an effect to the narrative, giving it a black and white old film style, we got the inspiration of this from Black Stone Cherry's "Things My Father Said" how the music video starts and ends with an old film effect, and how the music video throughout has a slight sepia colour tone, there is still colour but faded like a memory, we did this foremost to separate the performance from the narrative, the song is about war and peace, so we picked pictures associated with war and peace but during one line, the lyrics change to "because this is one short life that we live", so at this point we decided to add pictures of famous music artists that died at a young age, this also i feel adds a bit of freshness to the music video, just to break up the pictures of war, hatred and other atrocities.
We lip Synced to the song, so that when it came to editing, it would be easy to sync the music to the raw footage, because the song is a sombre song, in the acoustic rock genre, we decided against having much movement from the artist, so it was decided that the movement for the video would come from the narrative of the pictures in the background, usually in this style of music the artist doesn't move much so this gave us some freedom when it came to movement to simply take the movement and use it in the background narrative.
For the mise-en-scene because the song and video we imagined, of an every day, working class man, standing up, expressing what he believes, and starting his own peaceful revolution, we decided that he should be dressed in everyday working class clothes, so a white t-shirt with a stormtrooper design and denim jeans was the choice of costume we went with, and we picked a guitar that was not a expessive top of the range guitar but the type of guitar that anyone guitarist could own, that ability to stand up, as you are, and express such a strong belief, a belief that strong it attracts all around who believe in it aswell, we looked at John Frusciantes "The Past Recedes" how he just wakes up like everyone else, wanders around his house, and then sits on the floor to play a beat up old guitar, that idea that it doesn't matter where, when, how your dressed, what you own, just the fact that we are all connected because of music.
For the digipak we decided to keep the theme very simple, like the music video, so we used a simple theme, a plain black background, with a peace symbol on the front cover, only this one is made from bullets, and the centre of the peace symbol is removed from the whole and sits just out of reach almost like a metaphor for peace, how it is so close, but just out of reach and yet to be whole, we also took a line from the song "Can't the whole world love one another, throw down your weapons, fix all the hunger" we picked this because we felt that of all the lines in the song it had the most effect emotionally to the listener even though it is found at the end of the song, it sums up the song and the message of the song, also just behind the cd and on the edge of the digipak we have included more peace symbols to really illustrate the message.
The tour poster we kept in the same theme as the digipak, it has a simple design but the background is grey and black around the edge, the artists name is at the top, with the peace symbol underneath except this time it is complete, giving the impression that during the gig the audience bring peace closer to fruition, and that the time within the gig, brings everyone closer together, that they are the revolution, underneath that we have put the supporting artists and gig dates and links where the tickets can be brought and any information on the artist, also at the bottom left is a picture of the digipak.
Our music video uses most of the conventions and forms that most music videos use, it has a performance part and a narrative side, but unlike some our narrative and performance are happening at the same time, whilst the artist is playing we have the narrative projected behind him against a green screen, whereas with most there might be overlap between performance and narrative, usually there is a separate narrative and performance, with a story being told, which then cuts to shots of the artist performing.
The performance part of the video follows most conventions of music videos in the sense that there is an artist singing and playing an instrument, whereas the narrative is somewhat unique in the sense that it is made up of pictures exclusively, but the pictures don't just appear on the screen for an equal and allotted amount of time, we sped up the speed that the changed, slowing down as well for some of the more shocking images, so the full effect of the image can be seen, we also tried to ensure that a picture doesn't stay on during cuts, where the performer moves but the picture doesn't, we also kept the performance in full cover, but we added an effect to the narrative, giving it a black and white old film style, we got the inspiration of this from Black Stone Cherry's "Things My Father Said" how the music video starts and ends with an old film effect, and how the music video throughout has a slight sepia colour tone, there is still colour but faded like a memory, we did this foremost to separate the performance from the narrative, the song is about war and peace, so we picked pictures associated with war and peace but during one line, the lyrics change to "because this is one short life that we live", so at this point we decided to add pictures of famous music artists that died at a young age, this also i feel adds a bit of freshness to the music video, just to break up the pictures of war, hatred and other atrocities.
We lip Synced to the song, so that when it came to editing, it would be easy to sync the music to the raw footage, because the song is a sombre song, in the acoustic rock genre, we decided against having much movement from the artist, so it was decided that the movement for the video would come from the narrative of the pictures in the background, usually in this style of music the artist doesn't move much so this gave us some freedom when it came to movement to simply take the movement and use it in the background narrative.
For the mise-en-scene because the song and video we imagined, of an every day, working class man, standing up, expressing what he believes, and starting his own peaceful revolution, we decided that he should be dressed in everyday working class clothes, so a white t-shirt with a stormtrooper design and denim jeans was the choice of costume we went with, and we picked a guitar that was not a expessive top of the range guitar but the type of guitar that anyone guitarist could own, that ability to stand up, as you are, and express such a strong belief, a belief that strong it attracts all around who believe in it aswell, we looked at John Frusciantes "The Past Recedes" how he just wakes up like everyone else, wanders around his house, and then sits on the floor to play a beat up old guitar, that idea that it doesn't matter where, when, how your dressed, what you own, just the fact that we are all connected because of music.
For the digipak we decided to keep the theme very simple, like the music video, so we used a simple theme, a plain black background, with a peace symbol on the front cover, only this one is made from bullets, and the centre of the peace symbol is removed from the whole and sits just out of reach almost like a metaphor for peace, how it is so close, but just out of reach and yet to be whole, we also took a line from the song "Can't the whole world love one another, throw down your weapons, fix all the hunger" we picked this because we felt that of all the lines in the song it had the most effect emotionally to the listener even though it is found at the end of the song, it sums up the song and the message of the song, also just behind the cd and on the edge of the digipak we have included more peace symbols to really illustrate the message.
The tour poster we kept in the same theme as the digipak, it has a simple design but the background is grey and black around the edge, the artists name is at the top, with the peace symbol underneath except this time it is complete, giving the impression that during the gig the audience bring peace closer to fruition, and that the time within the gig, brings everyone closer together, that they are the revolution, underneath that we have put the supporting artists and gig dates and links where the tickets can be brought and any information on the artist, also at the bottom left is a picture of the digipak.
Monday, 7 May 2012
Effects Models
Hypodermic Needle Theory 20's
- A reaction to radio cinema and photography
- No consideration for a persons education, intelligence or experiences
- Assumes audiences are passive and heterogeneous
- Fears audiences will mimic what they see
- Research on hypodermic needle theory showed people did not copy all the they saw so a new theory was required
- Turns out media does not have direct infuence and most people wait for someone else to tell them their opinion on media texts
- Research showed informal, personal contacts were mentioned far more frequently the exposure to radio or newspaper as sources of influence on voting behaviour
- After a generation had grown up with TV now the new theory said media consumption was often secondary
- Diversions - escape from everyday problems and routine
- Personal Relationships - using the media for emotional and other interactions
- Personal Identity - finding yourself reflected in texts, learning behaviour and values from texts
- Surveillance - information which could be useful for living
- Individuals receive and interpret texts
- Their individual circumstances affect their reading
- This leads to different interpretations of the same text
Idea Changes
Our idea was good, but there was a lot
of problems with it, and so we decided to change our idea.
The problems we had with our previous idea were:
- The Lickey Hills Country Park is difficult to get to, it is pretty far from the sixth form and so the amount of filming we would have been able to do would have been limited, we thought that we wouldn't have had enough time to film everything we needed.
- Our idea also contained a lot of people, in this case we would have had to tell everyone to meet at the Lickey Hills Country Park. Since it is difficult to get to, we presumed that not many people would have turned up, making the crowd we wanted look more like a group of friends, rather than anything else.
- Another problem was taking the props and instruments up to the Lickey Hills Country Park. As previously mentioned before, it is difficult to get to, and transporting the instruments would have been extremely difficult.
- At The Lickey Hills Country Park
there is a lot of people who go there for various reasons, we would have
found it difficult to film because of the general public would have
been included within the filming and that would be difficult
especially with continuity errors if we were to re-film certain parts.
So we changed our idea, we wanted to make it simpler but just as good. So we went back to the researching stage and came up with an idea.
Idea 4 and our final idea: After some
discussions, we realised that in our previous idea we were going to
create banners and posters that people would have held up, so instead we
thought about having pictures hanging up on the trees. We then decided
on the location of the filming, we thought about any local parks, and we
came up with Kings Norton Bicycle Path. The path has quite a lot of
trees, with a river running through it. It was the perfect location,
especially since when the sun is shining, it splits through the trees
and lights up the path. Liam will be the musician, he will walk along
the path, as if something has just got him annoyed and this is his way
of reliving the stress he has. He sings Peace Is Free and comes across
photos that are hanging in the trees, that link in with the song.
We inted to use the following
photos as part of our music video:
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