Audience Theory

The Two Questions

1. How powerful are the media in influencing the ideas and behaviour of the audience?
2. how does the media shape an audiences perception of the world?

Three Different Ways to Consume Media Texts 

• Primary Media
  These texts demand close and concentrated attention from the audience
• Secondary Media
  These texts provide a background for an audience who are often doing something else at the same time and are distracted
• Tertiary Media
  These texts are consumed by audiences who are almost unaware of their own engagement with the media

The Four Media Theory Models

1. Hyperdermic Needle Model
2. Two Step Flow Model
3. Uses And Gratifications Theory
4. Reception Theory

Mise-en-scene

Guitarist

The idea of the guitarist is that he is an everyday person, who has seen the world from his own perspective and decided to stand up and start his own revolution against war and hatred and depression, calling on the people to stand with him against the negative aspect of sociat.

 Costume

The costume for the performance is a t-shirt with a stormtrooper design and denim jeans, this is to represent youth and the everyday person, the idea that anyone can stand up and sing about peace and war,

















 Props

The Only prop throughout the music video is the acoustic guitar which the artist used which is a freshman 12 string dreadnought guitar

Pictures

There will be lots of pictures presented against the green screen so i have put together a mood board of some of the pitures that will be featured throughout the video.

Audience Demographic

Our Music video is in the acoustic rock genre, so the audience demographic is most likely going to be;

• Ages 14-30
  
• White
  
• working class to lower class
  
• to both male and female

I believe it is this demographic because the music is aimed at a younger audience as it is centred around peace and revolution from war, and the younger people are the future and will be the ones resposible for any future changes, i picked white because acoustic rock music is listened to by mostly white middle to lower class people, and i didn't choose between either sex, because its aimed at everybody not just a specific sex, but females generally are more likely to listen to a soft acoustic song than a male.

Institutions

Kerrang! TV is a digital television station owned by Box Television, which is loosely connected to the magazine, Kerrang!. As of 2005, all of its programme content is music videos, the majority of which is open scheduled, for text requests from their playlist.

 

 

MTV Rocks (formerly MTV Two, MTV2 Europe and M2), is a 24-hour alternative music channel operated by Viacom International Media Networks Europe. The channel is widely available throughout Europe on subscription satellite and digital television services.

Planet Rock is a multiple Sony Award-winning digital radio station in the United Kingdom. The station broadcasts classic rock music. It is available nationally via the Digital One DAB network, and on Virgin Media cable television, on Freesat and Sky, its website and via an Android or iPhone App.